When it comes to the need for a specialized local SEO strategy, we’ll let the numbers speak for themselves.
50% of local searchers used a search engine to get local information about a business.
71% of surveyed individuals said they check the location of a business online before actually visiting it.
85% of participants searched for a local business on their smartphone once during the week or more, while 58% did that daily.
46% of all Google searches are, in fact, local.
All of this points to the fact that customers use their smartphones, tablets, and computers on a daily basis to find the right business for them that can completely satisfy their needs. We know that. That’s why we offer these local search engine optimization services:
Local Content Marketing and On-page Optimization
It’s on us to create a gripping, natural, and informative content. It’s meant to pique the interest of the customers in the local area you are in. By including the right keywords and locally optimizing the text, headings, visuals, tags, meta data, and more, we’ll help you become an authority in your industry. Your site will be also updated with fresh multimedia content in the form of infographics, blog posts and such. As everything is slowly being transferred to the small mobile screens, we also do a mobile optimization for your site.
Having Consistency of Name, Phone Number and Address
It’s vital that your name, phone number as well as address are the same throughout the websites you have an account on. Only that way Google can display you in their 3-pack view and at the top of their results page. Being consistent with your local information means that your data is equal on Yellow Pages, Facebook, LinkedIn, Yelp and so on. We’ll do that and check the progress manually. Your references on these websites are called citations which help a great deal with ranking locally and link-wise. So, we’ll work on that, too.
Optimizing Your ‘Google My Business’ Listings
Thanks to Google’s tool, Google My Business, you get a chance to present yourself to the world in the best light. We’ll be there to show everyone that you’re open for business by updating your business category, the description, address, working hours as well as the contact phone number, images and more. We’ll ensure that all that data is accurate and brand new.
Using Schema Markup
Schema markup is a code that is incorporated in your site so that Google can give you a slight nudge. This code gains popularity because it gives more informative results for users, which you can use to your advantage.
Effective Link Building
As we all know, links are perhaps the most important to Google’s algorithm. So, we focus on that, too. In order to rank high on a local level, you need to be more authoritative than your competition. We ensure that happens by building links to your site.
Detailed Competition Analysis
Researching other websites in the industry is important to us. As they already have a great ranking, we can get the full picture of the industry. With a wide array of tools, we can see what your competitors are doing and tailor a brand new strategy for yourself that will rank you above them.
