The real competition between companies occurs on the national market. It’s a bigger place, incorporating the best businesses in every niche. So, if you aren’t selling something that’s specific for a certain field of expertise, you’ll most likely fight for a place on the search engines with the most popular brands in the industry. They have high rankings on the result pages due to their successful link-building strategies and obtaining natural links. With them, these businesses convince the customers of their reputation. What’s more, the search engines’ algorithms consider them more when doing the ranking. This makes it clear that in order to get to the top you need an efficient national SEO strategy.
That’s why we focus strictly on this. Here are some of our techniques in this field.
Researching the Market and the Keywords
The market in any industry is ever-changing. What’s trending at one moment may be soon replaced with something else. This brings up the necessity to stay constantly updated. Therefore, we make sure that our clients are aware of the situation on the market at all times. We intend to help them appear in the national search results, by carefully analyzing what people are searching for. For one, we explore the data of Google’s trends and we search for phrases and words that are popular among users on a national level.
Then, we see what product or service is the most wanted in a certain region. That way we can target those places and maximize the exposure of our clients there. After that we’re able to pinpoint the exact keywords that your business can use to rise ahead of the rest.
Researching the Competition
After determining what’s trending and which keywords are businesses ranking for, it’s time to move onto the competition. We analyze who uses the words and phrases and what’s their ranking spot on the results pages.
Thanks to this, we have the opportunity to find out how they reached those spots and how they maintain their position. That will help us pull your website up, as well.
Building Links and Outreaching
One of the most complex SEO strategies is link-building. This is because your pages should include links gained from legitimate and reputational websites. For this reason, a lot of experience is needed to achieve the wanted results.
When it comes to your whole SEO strategy, building links is an absolutely essential part that’ll dictate your further national success. Not only that they’ll make the search engines believe you and your brand more, but they’ll place your website among the quality ones out there. This will eventually lead to the higher spots we aim at.